Friday, December 17, 2010

Sustainability - Fashion & Retail

Fashion today speaks more languages than just one, the likes of which being fair trade, ethics, sustainability etc. Today, an average retailer is implementing these key drivers in their entire value chain system to please the customer and carve a niche for themselves. Every retailer is incorporating these additional components as an essential part of their products. Retailers are re-creating their supply chain, corporate communication channels and management structures to adhere to these components. At many times even re-branding and sub-branding to promote this change to their customers.

The race however still remains among the retailers as to who is doing the most and the best in creating a better tomorrow.


“Sustainability” can be the one word substitute for the meaning and sentiments proposed in the wise statement by Theodore Roosevelt. Upon reviewing the dictionary meaning of the word “sustainable” in the Online Oxford Dictionaries

Pronunciation: /səˈsteɪnəb(ə)l/
Adjective
§  able to be maintained at a certain rate or level:
sustainable economic growth
·       Ecology(especially of development, exploitation, or agriculture) conserving an ecological balance by avoiding depletion of natural resources
a.     Able to be upheld or defended:
Sustainable definitions of good educational practice
Derivatives
sustainability
Pronunciation:/ -ˈbɪlɪti/
Noun
                    sustainably

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